This is Xlash, nice to meet you.

We’re an inclusive, modern beauty brand born out of a love for lashes, eye care, and beyond.

We’re on a mission to celebrate the unique beauty of everyday humans. A brand that's ditching beauty standards with feel-good products you can trust.

Our story started in 2012 with the humble dream of bringing longer lashes to the world. We saw a clear consumer desire for longer, natural lashes–but the lack of a safe, reliable, and affordable option.

With the dream in mind, we developed our very first product, the Xlash Eyelash Serum which is today the best-selling lash serum in Scandinavia.

Since the launch of our serum, we have continued to focus our innovative efforts on boosting natural features by launching products in new categories, including make-up, and skincare.